Visit Montgomery County Motocross Campaign

Visit Montgomery County wanted to increase awareness and drive visitation among motorsports enthusiasts attending events at Ironman Raceway. Rather than relying on broad audience targeting, Matchbook developed a strategy focused on reaching consumers who had already demonstrated a strong interest in racing and live motorsports experiences.

To accomplish this, we implemented a geo-fencing campaign around the Monster Energy AMA Supercross event, allowing us to build an audience of highly qualified race fans based on real-world attendance behavior and invited them to continue the party in Montgomery County. Fueled by the headline “The Dirt Doesn’t Stop Here”, the result was a highly efficient campaign that generated a 1.9% click-through rate and an 85% conversion rate, demonstrating the effectiveness of meeting potential visitors where their interests already exist and guiding them toward future experiences within Montgomery County.